Startup & pitch guides
Sharp, honest advice to sharpen your idea — positioning, validation, traction, and fundraising.
Aug 1, 2026 · 7 min
Startup Business Models, Explained
A founder's guide to startup business models: subscription, marketplace, transactional, freemium, and more, with concrete examples and how to choose one.
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Jul 22, 2026 · 7 min
Customer Discovery: How to Talk to Users
A practical guide to customer discovery interviews: how to talk to users, ask non-leading questions, recruit the right people, and turn what you hear into product decisions.
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Jul 12, 2026 · 7 min
How to Build an MVP That Tests Your Riskiest Assumption
Learn how to build an MVP that tests your riskiest assumption first, not your favorite feature. A founder's guide to scoping, validating, and shipping fast.
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Jul 3, 2026 · 7 min
How to Find a Co-Founder
A practical guide to finding a startup co-founder: where to look, how to vet for skills and values, structuring equity, and avoiding common partnership mistakes.
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Jun 24, 2026 · 6 min
How to Write a One-Line Pitch
Learn how to write a one-line pitch that explains your startup in a single sentence, with a simple formula, before-and-after examples, and common mistakes to avoid.
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Jun 22, 2026 · 7 min
What Investors Actually Look For in a Pitch
A founder-and-investor breakdown of what early-stage investors actually evaluate in a pitch: market, traction, team, and the story tying them together.
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Jun 20, 2026 · 7 min
How to Find Product-Market Fit
A founder's practical guide to finding product-market fit: how to measure it, the signals that count, and the experiments that get you there faster.
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Jun 18, 2026 · 7 min
10 Startup Idea Mistakes That Kill Companies
The most common startup idea mistakes that quietly kill companies before launch, and how founders can pressure-test an idea before they waste years building it.
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Jun 15, 2026 · 6 min
How to Pitch a Startup in 60 Seconds
Learn how to pitch a startup in 60 seconds with a clear structure, concrete examples, and common mistakes to avoid so investors actually remember your idea.
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Jun 12, 2026 · 7 min
How to Validate a Startup Idea Before You Build
Learn how to validate a startup idea before writing code: test demand, run customer interviews, build a landing page, and avoid the build-it-and-they-come trap.
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